abc carpet & home wanted to showcase the connected home suite of products for the WINK brand in their store

abc carpet & home has a unique identity and brand experience very different to the retailers that have carried the WINK brand to date and required a custom approach and delivery that accounted for their particular aesthetic, environment and consumer

while each individual product is quite simple the ecosystem is complex and often difficult to communicate the relationship potential between the products themselves and between the products and the consumer

while these concepts seek to communicate these relationships through various interactions pertaining to ‘consumer to product’ and ‘product to product’ experiences they also showcase the ease and “magic” of the products and engage the consumer to learn more without interrupting the aesthetic and environment that the abc carpet & home consumer has come to know and appreciate

STORY  joined Lexus in Milan for the Lexus Design Award, a global search for the next generation of creators

creativity spotlights eight finalists from the LDA, using their “inventions” as muses for an experience that uncovers inspiring examples of forward thinking from around the world

taking each “invention” as inspiration for a section of the store,four distinct regions of the store were then delineated by a theme: color, light, material and idea

the design is loosely influenced by classic japanese design and the form of clean folded sheets of paper invoking a origami like feel to each fixture within the space making the products and the “inventions” the heros inside of the space

set in a 2000 square foot store located in manhattan’s 10th ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. that means every four to eight weeks, STORY completely reinvents itself -from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue.

this story was sponsored by AwesomenessTV, the leading destination for creators on YouTube and enlisted six of its storytellers off the screen to serve as examples of what self creation looks like today and to showcase some of their favorite new products

taking the common thread of being “internet famous” the design of each of the six sections borrows from the feeling of being in a photo or film studio reapproriating seamless rolls, apple boxes, c-stands, sawhorse tables and ladders the store was transformed into a faux photo studio for a unique and distinct shopping experience

mac fashioncentric was a store concept that explored bringing visual engagement through the entire length of space while exploring new ways of organizing products and communicating their benefits

using a zig zag structure in plan view we were able to make a light sculpture utilizing existing components from eyeshadow, blush and foundation compacts while using the alternate side for enhanced merchandising and product communication

the enhanced merchandising allows for full store merchandising flexibility while still organizing the product in clean and controlled product ‘bays’ without the need for dedicated make-up application stations

the WINK augmented reality retail experience was born from the need to communicate a complicated product ecosystem at retail

while each individual product is quite simple the ecosystem is complex and often difficult to communicate the relationship potential between the products themselves and between the products and the consumer

at retail the AR technology gives this product ecosystem a platform to communicate a hierarchy of information that informs the consumer about the products uses and engages them in a new way that is enchanting

within the app the AR technology is helpful with installation and brings customer service to a new level

the International Housewares Show in Chicago is one of the biggest trade shows in the world showcasing some of the biggest and well known brands

Quirky was a relatively unknown brand doing something that no other business in the world was trying to attempt, "making invention accessible"

at a show this size it can be difficult to get attendees to visit a booth, stay for the pitch and truly get to know your brand and create relationships

thats why we designed a giant, mysterious looking, shipping container looking box to be dropped in the middle of the show

attendees, curious to know who we were and what we made, eagerly lined up to be trapped in our maze containing vignettes of rooms showcasing a variety of our products

each vignette contained an actor (quirky employee) that had a semi scripted role demonstrating each of the quirky products showcased in the area 

this irreverent approach to sharing who we are and what we are about, proved to be incredibly effective and show stopping way of presenting our business

the shop in shop concept was done as an exercise for a retailer that had interest in having the Quirky brand in there store as an innovation and invention station

the core of the shop in shop, like the business, was focused on member retention and driving invention on the site through idea submissions and voting , additionally consumers could see development videos and content of products that were in the pipeline

the outer edges of the space has 4 sections broken into the four core business units: power, home and kitchen, connected home and toys

each section has a powered tabletop to demonstrate products, shelving and peg wall for merchandising salable items and a light box graphic

the pop-up crate was designed to have an all-in-one easily deployable sales and presentation asset for events and retailers

the crates were an effective and flexible asset that could quickly change purpose and environments

the mac pro store, located in New York's Flatiron district, was the retail solution for makeup artists to be inspired, experiment, document and learn

here experts can experiment in a lab like environment mixing there own formulas on purpose built mixing slabs surrounded by towering pots of color

mac lashbar was conceived from a need to be able to sell more false eyelashes at retail

false lashes were the one topical product that was not able to be sampled or tested, the ability to test the false lash is what drove the design of the lash ‘wand’ that rows the base of the lash bar and allows consumers to hold the false lash to their eye to get an impression of what the lash looks like once applied

additionally the merchandising of the packaging with beauty images of each style of lash applied with both a ‘natural’ look and ‘dramatic’ look give the consumer the full impression of what the lash can look like once applied

the miniature light boxes and packaging brackets are fully modular allowing lashes and beauty images to be traded in and out at the store level to complete and maintain merchandising guidelines correspondent to stock levels and seasonal guidelines

the mac lipstick kiosk was a retail concept exploring the possibility of a single product style selling environment

the idea that a consumer would be interested in quickly picking up a new lipstick without being distracted by other products or having to be within the larger store ecosystem was an idea we had identified and wanted to further explore

the iconic shape of the mac lipstick was an obvious choice for the kiosks form that not only called attention to itself but self described what was being sold from it

a selection of displays and packaging designed for mac

a selection of packaging designs for mac cosmetics